Get the Fundamentals…
Enjoying a number of sports activities over specializing in a single too early
Motion and consciousness as foundations in health
Setting practical objectives and growing plans to succeed in them
Operating a profitable family-owned enterprise
Attaining longevity in any endeavor, enterprise or in any other case, is a troublesome job, isn’t it? Attaining that longevity in an more and more saturated trade is an much more difficult proposition.
At present, we’re speaking to Andy Luukkonen who’s his third decade as a health entrepreneur. We talk about a number of the knowledge he’s gained over time and the mentality and methodology which have helped him function his profitable health apply.
For those who’re able to develop and handle your small business higher, schedule a demo as we speak.
Meet Andy Luukkonen
Schimri Yoyo: Okay, that is Schimri Yoyo, and as we speak we’re persevering with our interview sequence with health consultants. And At present now we have Andy Luukkonen, proprietor of BodyFit Well being Membership in Uxbridge, Canada. Andy, thanks once more for becoming a member of us.
Andy Luukkonen: Oh, you’re very welcome. Pleasure to be right here.
Schimri Yoyo: Alright, we’re simply going to leap proper into it and get some background info from you. I wish to know when and the way did you first develop a love for well being and health.
Andy Luukkonen: I don’t know if I can truly reply when, however I do know that it most likely developed by way of sports activities as a child. I principally performed every little thing I may and I by no means actually considered all of it that a lot.
However the well being and health half most likely got here, most likely, once I was in about grade seven and that was when my coach mandated health regime for our wrestling workforce the place we needed to apply 5 days per week. And I believe that’s most likely the place it began.
Schimri Yoyo: Okay. Now, you stated you participated in a variety of sports activities rising up. Do you might have one that you just notably excelled at or was your favourite?
Andy Luukkonen: I believe I attempted every little thing. I don’t suppose there was something I didn’t wish to attempt. In public college right here now we have a variety of sports activities which can be accessible to us, so I performed completely [everything that] I probably may. So, soccer and hockey had been extracurricular after which observe and discipline was one other extracurricular factor that I did.
However I don’t suppose there was something I might say was my favourite sport. However the one which I most likely excelled at most was observe and discipline. I threw the javelin and excelled fairly properly in highschool and competed internationally. And it’s most likely the one I might say is my spotlight.
Schimri Yoyo: Okay, observe and discipline star, that’s superior. Now, whenever you had been coaching, did you personally use a energy and conditioning coach as an athlete rising up?
Andy Luukkonen: You realize what? After I was doing javelin in that time frame, that was most likely one of many hardest issues to come back by. So, once I joined the membership, it was primarily a hurdler or a brief distance membership. And there was one coach there, she got here in periodically, she was the shot put—she was a shot putter so so far as utilizing a coach, she was she helped me with some energy coaching and stuff.
However satirically, it’s now been like 35 years later and the one coach I want I ever had again in highschool, that I met him at certainly one of my child’s javelin competitors. And so regardless that I wasn’t in a position to make use of him once I was a child, my youngsters truly obtained to make use of him as a coach. And his identify is Invoice Heikkila, he’s an Olympic competitor in Canada for javelin, so he’s on the market proper now and been on the market rather a lot.
Schimri Yoyo: Okay, that’s fairly good. While you’re not coaching or operating your small business, what are some issues that you just do in your spare time for enjoyable?
Andy Luukkonen: Effectively, I obtained three boys, they usually all play baseball. So, I coach baseball now for 11 years. I’ve coached from all ranges of home league, all the best way as much as elite ball. And I’m additionally a beekeeper.
Schimri Yoyo: Oh wow, that’s superior. I’m a giant fan of honey, so I’m going to have to speak to you offline about some honey.
Motion and Consciousness
Alright, properly, let’s leap into a few of your methodology and your apply. For those who may describe your coaching philosophy and methodology in a single phrase what would it not be?
Andy Luukkonen: One phrase for me could be exhausting. I imply, two phrases sort of come to thoughts, and I kind of use them collectively. The primary one is motion. It’s a part of my philosophy however consciousness is extra in keeping with my methodology, I believe.
Motion as a result of it’s the place all of it begins. We have to transfer extra and motion as a result of it’s the inspiration that we do. All the pieces that I do with my shoppers. And consciousness is as a result of it’s how we cope. We attempt to carry sufficient consciousness to individuals in how they transfer.
So, when shoppers point out how rather more they change into conscious of their posture, actions, and state, that’s once we comprehend it’s beginning to work with us.
Schimri Yoyo: Okay, that’s fairly good and that results in my subsequent query. Are you able to describe your method to practical coaching and motion?
Andy Luukkonen: Positive, so far as practical coaching for me. It’s extra about figuring out dysfunction first. Everybody compensates and it’s our job to search out it, work out why, and attempt to appropriate it, if attainable.
Schimri Yoyo: Okay, and in your opinion, what’s the connection between energy and conditioning, damage prevention and rehabilitation?
Andy Luukkonen: I believe that the three of these issues are considerably symbiotic. Correct energy and conditioning assist with damage prevention, and within the occasion of an damage, rehab has usually taken the type of some kind of modified energy and conditioning program. So, that’s sort of what I might take into account the connection, so all of it sort of works half and parcel, and it’s all kind of intertwined with the opposite it doesn’t matter what.
Schimri Yoyo: How do you assist athletes or shoppers to be proactive of their coaching and of their restoration within the occasion of an damage?
Andy Luukkonen: Planning and self-awareness. Preserving logs and monitoring. So principally, what we’ll do, we love to do, is we plan the 12 months round their sport or no matter exercise and hold that in thoughts. After which have them hold observe of how they really feel and modify accordingly, and when you get to know an athlete as a coach, you possibly can sort of get to know when you possibly can push them and whenever you sort of have to carry again.
Schimri Yoyo: Okay after which how are pace energy and suppleness associated? And which of these ought to be a precedence for the athlete?
Andy Luukkonen: Effectively, most individuals come to us on the lookout for pace. Usually talking, they’re saying that they wish to get sooner, and that’s normally the objective. So, for me, for an individual to get sooner principally constructing energy and wellness goes to assist them get sooner. However, once we’re addressing flexibility is the phrase you’d use, I additionally like to make use of the world mobility.
So, mobility and suppleness are seemingly going to be inhibited if all you do is figure on energy. So, what you wish to be sure is that the mobility and suppleness coaching has nice mechanics. [Or else it] may very well be doubtlessly limiting the joint vary of movement and your mobility, which can finally end in damage when pace coaching at competitions.
So, principally for me, it’s extra about addressing what that shopper’s objective is initially earlier than I determine what the connection goes to be between them.
Schimri Yoyo: Okay, that makes a variety of sense and I like the way you describe that. You possibly can’t get the cart earlier than the horse, proper?
Andy Luukkonen: Proper, proper.
Schimri Yoyo: Now, how do you incorporate vitamin, if in any respect, in your private coaching?
Andy Luukkonen: Effectively, for us, it actually will depend on the shoppers. We’ve run a variety of challenges prior to now the place we’ve supplied them with full meal plans, and with others, it comes with simply speaking with them and reaching their objectives and the way a lot effort they wish to put into it.
One of many issues we all the time do talk about is water consumption. So it actually will depend on the shoppers. So far as our apply goes, or our scope of apply, we’re not nutritionists, we’re not dietitians, so now we have to watch out about how we go about that.
However, with regards to specifics on the way it’s going to have an effect on the energy coaching, what they’re lacking, after which we are able to provide them recommendation that approach.
Schimri Yoyo: Okay, is sensible. And in what methods do you inspire your shoppers and in what methods do you inspire your self?
Andy Luukkonen: The best factor that helps in motivating shoppers is setting practical objectives which can be achievable. Victories frequently are nice, and we work with a number of of us over 50, and it’s the energy conditioning that brings to on a regular basis life the little issues that inspire them probably the most. Easy issues, for instance, now we have a shopper who she labored with us by way of the wintertime, she likes to golf.
After which the someday she got here to us and he or she stated, “You realize what? The opposite day once I was I used to be capable of bend down and I used to be capable of choose the ball up proper out of the outlet, and I haven’t been in a position to do this for years.”
So it’s the little issues that inspire them probably the most. And that’s the sort of factor that we attempt to obtain is the stuff that you just wouldn’t discover essentially, within the gymnasium on a regular basis, however the stuff that involves them day-to-day.
Schimri Yoyo: Okay, and for your self, how do you discover motivation as you’re operating your apply?
Let the workforce at Train.com present you the best way to develop and handle your health enterprise higher!
Andy Luukkonen: I believe the issues that inspire me are when my shoppers truly get success. The outcomes are the most important factor for me and as long as they’re getting the outcomes, then I’m all the time motivated to come back again. And if I’m not discovering outcomes instantly, then I’m motivated to try to work out why and repeatedly attempt to hold getting one thing from a shopper.
Schimri Yoyo: Okay, after which, what are some ways in which you measure progress or success for your self and on your shoppers?
Andy Luukkonen: It’s all the time outcomes primarily based on objectives. And I’m fairly black and white on that one. I don’t prefer to sugarcoat or rationalize, so, should you don’t get a end result, the thought is to search out out why and get it mounted. So, I’m not going to inform an individual, “Okay, properly you didn’t get your end result however , too unhealthy. We’ll hold working exhausting and blah blah blah.”
That’s not the best way I do it. If there’s most likely a cause for it, and I’ve obtained to search out the rationale for it and go from there.
Schimri Yoyo: And in line with that, as you’re tweaking and making changes, how do you stability serving to your shoppers attain these objectives and attain their bodily limits with out burning them out or with out including elevated publicity to damage?
Andy Luukkonen: Effectively, that goes again to the earlier query about energy coaching, damage prevention, and rehab, I consider. For me, it’s about planning and evaluating and, in my view, no one ought to ever get accidents within the weight room or undergo from overtraining.
If that occurs beneath the steering of a coach, then it is best to most likely discover a completely different coach. Purchasers put a variety of belief in us and inflicting an damage, in my view, is unacceptable. And as a coach, it is best to know your shoppers’ limitations and alter your scope of apply.
Schimri Yoyo: Okay, and that is sensible. Now, judging by the shoppers who’ve had probably the most progress or success beneath your tutelage, what are some frequent traits or shared values that they’ve had?
Andy Luukkonen: Effectively, the one factor that involves me probably the most right here is consistency. They present up, it’s that straightforward. And I believe Woody Allen says it greatest, “80% of success in life is to point out up.”
[Editor’s word: Woody Allen’s precise quote was: “Displaying up is 80 p.c of life. Generally it’s simpler to cover residence in mattress. I’ve achieved each.”]
Two Many years Plus of Enterprise Expertise
Schimri Yoyo: That is sensible. Alright now, onto your small business particularly. How do you juggle your time between being a coach and an entrepreneur?
Andy Luukkonen: Effectively, over time, I’ve realized to include programs, insurance policies and procedures, and I sort of take it like a franchise mentality. And that’s what helps run the enterprise day-to-day. And we spend a variety of time on coaching our workers, and we don’t micromanage. And that enables us to take time without work or work with shoppers and to maintain our versatile schedule.
Schimri Yoyo: Okay, now brag about your self a bit bit. What makes Physique Match Well being Membership distinctive?
Andy Luukkonen: Effectively, gyms have come and gone in our small city. We’re truly a really small city. Beneath 20,000 individuals and ours is the one one which appears to stay. And I consider it’s as a result of we care about one another, we care about our members.
And certain we’ve made errors and can seemingly make extra. However one factor that separates us from different gyms is the individuals. We’ve been referred to as “Cheers of gyms”. For those who recall, that’s a TV present referred to as Cheers the place all people is aware of your identify?
Schimri Yoyo: Yeah, I grew up in Boston, so I do know Cheers very properly.
Andy Luukkonen: Effectively, there you go, and yeah we’re simply as pleasant, and we’re good at what we do as a result of we solely rent one of the best. That’s sort of how I have a look at it, we work very, very exhausting for what we’ve earned. And I consider we’ve earned each little little bit of success.
Schimri Yoyo: And now you’ve owned your gymnasium in Uxbridge for over 20 years. What are you aware now as a enterprise proprietor that you just want you’ll’ve recognized whenever you first began your apply?
Andy Luukkonen: Effectively, they are saying that hindsight’s all the time 20/20 proper? One factor I want I had achieved is realized extra about advertising early on. You possibly can spend hundreds and hundreds on schooling but it surely’s actually ineffective should you can’t get individuals by way of your door.
Schimri Yoyo: Sure, that’s an incredible level and an incredible tip. Now, how do you identify whom you’ll tackle as a private shopper and whom you’re going to outsource to a different coach?
Andy Luukkonen: For me, it actually comes right down to the shopper. A whole lot of the instances it’s going to be a rehab primarily based individual, it’s going to be someone that I’m going to have myself or my lead coach goes to work with. If it’s a normal inhabitants shopper, I’ll attempt to refer out to my different trainers as a result of it’s additionally my duty to ensure they’ll earn a dwelling.
After which lastly, I additionally depart it as much as the shoppers themselves. Generally they like understanding with a male, generally they like working a feminine. So, it’s actually sort of a session between me, the opposite trainers, and the precise shoppers themselves.
Schimri Yoyo: Yeah, it’s a collaborative choice.
Andy Luukkonen: Yeah.
Schimri Yoyo: Okay, now BodyFit Well being Membership is a household enterprise. Are you able to describe what it’s prefer to work together with your spouse and your sons on a day-to-day foundation?
Andy Luukkonen: Positive, properly my spouse is my associate, each in my life and within the enterprise. Having her there makes every little thing lots simpler. She will be very blunt with me when she must be, and he or she principally holds me accountable. We work rather well collectively, and I’m very grateful to have her there.
Now we even have the three sons, I’ve talked about earlier than, my eldest is Charlie, he has common shifts on the gymnasium and once we first employed him, it wasn’t actually that well-known that he was my son. After which when individuals complimented us on him, what a pleasant boy he was and every little thing else, it actually kind of made us proud. So it’s all the time been a pleasure to have him.
Now, my center son, his identify is Raymond, he’s a few years youthful than Charlie, and he’s simply beginning coaching as an worker. He’s our redheaded, blue-eyed, lefthanded ball of fireside. Surprisingly, although, he’s beginning to take issues significantly. However we’ll see the way it goes; nevertheless, he’s been fired twice already.
And our youngest man is Reggie, and he nonetheless has a bit method to go earlier than he’s going to start out working common shifts, however he’s all the time attempting to maintain up together with his older brothers so I’m certain he’ll be positive.
Schimri Yoyo: That’s superior to contain the complete household. How, if in any respect, do you employ know-how and social media to advertise your small business and to do this advertising that you just talked about earlier?
Andy Luukkonen: Effectively, know-how and social media a variety of it’s utilized in our advertising communications. Our internet presence consists of our web site, Fb web page, Instagram, and Twitter. And we nurture all of our leads within the background with FusionSoft, which is our CRM, our Buyer Relationship Administration. Yeah, so most of it in advertising and communication.
Schimri Yoyo: Okay, and what’s the most important problem in operating your small business and what’s the most important reward in operating your personal enterprise?
Andy Luukkonen: A part of that query is identical factor. The most important problem for us is all the time staffing. We’re very choosy, we don’t rent simply anybody. And so when a workers member has to depart to go to a different job or profession, or to school, it takes time to discover a good alternative.
After which, quite the opposite, the best reward is strictly that: discovering an incredible workers. Nice workers usually creates fewer worries for us which permits us to take time without work, realizing that the enterprise is in good palms.
Schimri Yoyo: That’s superior, and thanks once more, on your time Andy, you’ve been an incredible, and only a couple extra questions right here. And simply do you might have any assets that you’d advocate to our viewers. Any books, magazines, or podcasts that you just suppose could be useful?
Andy Luukkonen: Positive, for trainers and different coaches. I actually just like the ebook referred to as Motion by Grey Prepare dinner. And relying on how deep an individual desires to get into it, I additionally like Prognosis and Remedies of Motion Impairment Syndrome by Shirley Sahrmann.
I observe different trainers and coaches similar to Eric Cressey, Mike Reinold, Dean Somerset, Mike Robertson, Mike Boyle—these are a number of the greater names.
[Editor: Hurray for Exercise.com partners — Dean Somerset and Mike Boyle]
After which for extra business-related assets, something advertising material-wise, I look to Dan Kennedy for lots that stuff, he’s very insightful and has a unique method of issues. After which one other actually good ebook for a really distinctive approach of delivering customer support Is named Secret Service by John DiJulius.
Schimri Yoyo: Okay, these are nice assets. Thanks once more, I’m certain our viewers will respect diving into a few of these assets. Lastly, Andy, what’s subsequent for you and your small business?
Andy Luukkonen: Effectively, though our membership appeals to a really broad demographic, we’re constructing on our providers for the 50-plus inhabitants. And along with that, we would like to have the ability to provide extra skilled providers, each by me and referral out. And so, I’m significantly wanting into furthering my schooling within the discipline in Osteopathy.
Schimri Yoyo: Ah sure, that’s an incredible objective and good luck with that. So thanks once more on your time, it’s been nice, and I sit up for listening to again from you down the street. And would like to catch up and see how your persevering with schooling goes.
Andy Luukkonen: Yeah, that’d be improbable, anytime.
In case you are able to develop and handle your small business higher, take it to a different degree by scheduling a demo as we speak.
Schimri Yoyo is a author for Train.com and a monetary advisor with energetic life and medical insurance licenses. In a previous life, he coated Villanova Males’s Basketball and Huge East Soccer for Examiner.com. Schimri has additionally produced freelance copywriting, modifying, and proofreading for numerous web sites and on-line publications for over a decade. He’s an avid sports activities fan, possessing an encyclopedic information of all issues Boston Celtics, Boston Crimson Sox, and San Francisco 49ers. Schimri is an educator and a storyteller who is raring to help people and households to remain financially and bodily match.